Alex is the founder of Springhealth Kickboxing. His teaching style is the accumulation of 15 years in the sport. Starting off at the National College of Martial Arts, he co-developed the Paragon style of kickboxing. He has since set up the Springhealth kickboxing system which has been taught to thousands of people since 1998.

Alex's achievements and contribution to the sport have been recognised by the award of 4th Dan black belt in September 2007. As well as being a highly proficient kickboxer, winning 4 British kickboxing titles, he was selected as a coach for the British Kickboxing Squad at the WAKO World Championships in 2005. Alex's ability to motivate and nurture the talent of others is evidenced by the achievements of his students and fellow instructors, and the loyalty he has inspired.